Starting Anew (AGAIN)
Time to get 'the house' in-order
The ROI isn’t pulling up trees….
Therefore it’s time to take stock of what this little venture of mine was supposed to be and what it has become.
In the past 12 months I’ve published 24 separate articles:
There are No Angels in Hell.. or so they say!
Who’s the guy in the Megadeth T-shirt?
GAME OVER ... or the Death of Games
You are selling Deposit limits wrong. Stop it.
“... it was Ghosts!” (Pt.1)
“... it was Ghosts!” (Pt.2)
Black Friday Remembered.
Black Friday Remembered Pt2.
Black Friday Remembered Pt.3
‘Prevention’ is a HARD SELL.
Being honest and upfront (with the exception of 4) most have performed just OKAY.
Perhaps this is to be expected considering this is a very small publication, covering a very niche subject and done so in a deliberately smartarse-aloof way.
It was never going to have a particularly wide ranging appeal.
This is compounded by the fact that I steadfastly refuse to use:
Any form of recreational Social Media
Any form whatsoever of AI or VI input
Why?
Cause I don’t want to.
Simple
Anywho; all the factors combine means that this was never going to be a #BigHit or #selfsustaining.
I now Recognise and Accept that things are going to have to change.
Change significantly in order for me to balance the time and resource costs.
(Shocking enough; it takes alot more to put these out that the lack-of-polish would suggest)
“Why?”
Because I have a new full time role which is back in the gambling-space and I’ve been working on a proposal to take the core learning outcomes of these writing and turn these into sometime more credible. Something I can properly build from and (hopefully) deliver what I have been envisioning since Day 1.
So what does this mean?
Well I have a few articles left to release which will follow the current format of Irreverent & Scattergun:
UNPOPULAR OPINION: ‘Scary Stories’ don’t work like they used-to*
UNPOPULAR OPINION: ‘High Scores’
The Rube Goldberg road to riches
And now for something COMPLETELY new (Part 2)
METAL probably saved my sanity (B-side)
After these few go live though; that will probably be that.
I will cease releasing sporadic pieces here n’ there; instead looking to deliver more scheduled, grounded offerings in the vein of You are STILL selling Deposit limits wrong!
This is my best performing article so clearly there must be something to a more instructional approach
“Okay but REALLY why?”
When I first thought of writing anything about Safer Gambling, it was because it interested me. Genuinely.
I thought that because so many different outlets covered gambling from either an Industry-slant (B2B / B2C) or PG (Harm); that there would be appetite for something different.
No one writes about working on the side of angles so I thought; that’ll be my think.
And I’ve enjoyed it.
I’ve enjoyed it immensely.
TO BE CLEAR:
I never thought writing about my experiences in Safer Gambling would make my fortune.
I never thought I’d have a bestseller on my hands. Sure if I’m being completely honest with all of us - I wouldn’t want that level of traffic anyway.
I’ve already had one online stalker for my troubles….
No, I write this because it makes me laugh and smile when I think back to all that has been done-before but if I am going to use this publication as the mechanism I originally intended it for; it must have a more palatable feel and be far more professionally-structured.
MORE the International SG-Expert and LESS the Local SG-folklorist.
‘what ‘mechanism’ is that Ciaran?’
Preventative SG Education of-course. In-person and Online.
That is what I am proposing and that is what I want to use Sensible Gaming to showcase.
Looking forward to the evolution!